Metaphor and Metonymy in Apple Daily's Headlines

نویسنده

  • Chih-Lin Chuang
چکیده

The current study focuses on the similarities and differences of conceptual metaphor and metonymy between each genre in newspaper headlines. Headlines in news articles in Apple Daily from May 21 to May 27 were collected and analyzed. There are three basic findings. First, blocks for entertainment and sports used, in proportion, more metaphors and metonymies than any other blocks. Second, the idea of fighting was the most basic base for metaphors in Apple Daily. Third, TOPIC FOR SUBJECT was widely implemented to be economic in discourse. However, there may be more genres not included in Apple Daily. Also, the ways of categorization may not be specific enough for each block. Future studies are encouraged to further explore other genres excluded in the current study.

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تاریخ انتشار 2012